本書專為非財經(jīng)專業(yè)的大學(xué)生作為商務(wù)基礎(chǔ)知識學(xué)習(xí)而寫，也十分適用于作為英語專業(yè)應(yīng)用評議方面的雙語教材。篇幅適中、概念清晰、語言簡練，以及創(chuàng)造性的整合案例教學(xué)法是本書的突出特色，在美國、澳大利亞、新加坡和中國香港家和地區(qū)的許多高校，深受教師和學(xué)生的好評。
本書英文版作為國外zui暢銷的同類教科書之一，一改傳統(tǒng)的商學(xué)導(dǎo)論(introduction to business)課程教材大而全的風(fēng)格，以概覽式的編寫方法，在300余頁的篇幅內(nèi)，以當代的熱點問題為視角，通過11個專題，將如何創(chuàng)辦新企業(yè)、當代關(guān)鍵的商業(yè)環(huán)境背景，以及企業(yè)的生產(chǎn)、營銷、財務(wù)、人力資源和信息系統(tǒng)等主要職能及活動一一作了清晰的闡述。本書除了對理論深入淺出地進行了闡釋，還對生詞、術(shù)語進行了中文翻譯、注釋，條理清晰、語言平實、通俗易懂。
作者將nike公司案例貫穿全書，此創(chuàng)造性的整合案例教學(xué)法加深了學(xué)生對企業(yè)職能及其相互關(guān)系的理解，這是本書區(qū)別于傳統(tǒng)商學(xué)導(dǎo)論教材的一大特色。
本書專為財經(jīng)專業(yè)以外的大學(xué)生作為商務(wù)基礎(chǔ)知識學(xué)習(xí)而寫，也十分適用于作為英語專業(yè)應(yīng)用語言方向的雙語教材。
作者簡介：
karen collins is an associate professor in the college of business and economics at lehigh university. dr. collins developed lehigh's introduction to business course with assistance from an accenture faculty fellowship for excellence in teaching. she has served as its coordinator and has taught sections of the course since its inception in 1997. dr. collins was honored with an innovation in teaching award for the course from the middle atlantic association of colleges of business administration (aacsb regional association of management education deans and program leaders) and also has received a number of teaching awards including the deming lewis faculty award for having the strongest influence on the ten-year graduating class, the stabler award for excellence in teaching for demonstrating superior ability in communicating knowledge to others, and the coopers and lybrand excellence in teaching and learning award given to faculty from four universities who demonstrated innovative teaching techniques. karen collins received her ph.d from virginia tech in accounting with minors in organizational behavior and psychology. she has published in leading accounting and management journals such as accounting, organizations and society, accounting horizons, and journal of vocational behavior. her research areas include stress, work/home conflict, and upward mobility of women. dr. collins is a cpa and practiced in public accounting in the small business area prior to starting her teaching career.
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